Adult Learner Recruitment Overview

This Quick Start Kit is designed to provide helpful templates, resources, and content to support members who are responsible for, involved in, or interested in developing or growing their adult learner recruitment strategies. Included in this Quick Start Kit are job aids, toolkits, videos, research, articles, and additional resources to help members be more effective, impactful, and successful in their efforts.

Toolkits

• Marketing to the Adult Learner
• Engaging Adult Learners as Consumers
• How to Use CPL to Attract and Retain Students
• Student Communications Outreach Toolkit

Job Aids

• Best Practices to Make your Institution's Website Adult Learner-Friendly
• Marketing Do's and Don'ts
• Credit Predictor Standard
• Customizable CPL Recruitment Flyers - PowerPoint or PDF versions
  • Note: To edit a PDF, open the file in a PDF editing software like Adobe Acrobat, then use the "Edit PDF" tool to directly modify the text, images, or layout within the document; you can add new text, change existing text, adjust fonts, and more, depending on the editing features available in your software.

Research & Articles

• How They Pay: The Voices of Adult Learners on College Affordability, and How Institutions Are Responding (2023)
• Attracting Adult Learners With Credit for Prior Learning (2022)
• It's a Little Stressful When I Think About It... Never Enrolled Research (2022)
• Speed, Value, and Economic Mobility: How Community Colleges Are Developing Short-term, High-Value Credentials that Lead to Good Jobs and Careers (2023)

Webinars & Professional Development

• Microcourse Recommendations:  Engaging Adult Learners As Consumers & Attracting Adults to Your Institution 
  
  • Need microcourse access? Complete this request form!

Webinar: How they Pay -The Voices of Adult Learners on College Affordability and How Institutions Are Responding

Coffee With CAEL: Unlock the Power of Credit for Prior Learning with CAEL's Credit Predictor Tools

Webinar: How to Attract Adult Learners to Your Programs

Webinar: Beyond the Click - Why Your Website's First Impresssion Matters to Adult Learners

Additional Resources

CPL Provider Network - a nationwide list of postsecondary education institutions that offer options for recognizing prior learning experience for credit. This public search tool helps prospective students connect with these institutions online as they research credit for prior learning opportunities.

CAEL helps postsecondary institutions and training providers offer a holistic learning experience for adult learners. This includes aligning curricula to positive labor market outcomes in growth industries, assessing and recognizing prior learning and coursework that develop college-level competencies, developing industry partnerships, and more. Visit our website to learn more, or reach out to our Partnerships team to chat!